![]() Those familiar with the term “payola” will surely recognize it here. “What’s important to the artist” is better understood as “what the artist can afford.” Commerce Over Music In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions.… This allows our algorithms to account for what’s important to the artist.Īs with all public relations speak, euphemisms are heavy here. In exchange for a lower royalty rate, selected songs and albums will be boosted in listeners’ recommendations. ![]() ![]() ![]() Spotify announced in early November that it was changing how artists can promote themselves on the platform.īilled as “ a new feature,” Spotify will now allow artists and record labels to, in essence, pay for increased visibility. Within days of launching their “Justice at Spotify” campaign in late October, the Union of Musicians and Allied Workers was reminded why they launched the campaign in the first place. ![]()
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